Google advertising revenue is up from last year




Alphabet - the parent company of Google - announced earnings for the second quarter of 2021, as the search and services company posted record revenue of $61.9 billion in the quarter.
It also posted profits for the fourth consecutive quarter at $18.5 billion.  Some of the numbers the company is publishing today are nearly double those it reported a year ago.

 These figures are working to achieve a profit growth of 62 percent, and an expansion of net income by 166 percent.
Google search appears to be the biggest driver, having jumped more than $14 billion since this time last year to bring the total to $35.8 billion (which is nearly $4 billion higher than it was last quarter as well).

 YouTube's ad revenue has grown exponentially as well, nearly doubling to $7 billion, compared to $3.8 billion last year.
 That's a billion dollars more than YouTube made last quarter as well.  The company also says YouTube Shorts has been a huge success, reaching 15 billion daily global views (up from 6.5 billion in March).

 Google's fast-growing cloud business incurred an operating loss of $591 million, a significant improvement over last year's loss of $1.43 billion.
Revenue increased from $4 billion last quarter to $4.6 billion this quarter.  (The cloud made $3 billion last year.)

Google sets records

 Google Cloud includes data analytics platforms, infrastructure, collaboration tools, and other services for enterprise customers.
 And in case you were wondering how hardware worked before the release of the Pixel 6 Pro, Google hasn't broken down the hardware numbers yet.  But there is the “other products” category that includes other items as well.  It now generates $6.6 billion in revenue, up from $5.1 billion a year ago.

Traffic acquisition costs were $10.93 billion.  The company said retail was by far the largest contributor to the company's advertising growth.
 The company has more than 120 million people who watch YouTube on their TVs every month.

 On the other bets side, revenue and losses rose.  The group reported revenue of $192 million, up from $148 million in the same period last year.
But it lost $1.4 billion in the quarter, up from $1.1 billion in the corresponding period last year.

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